Instagram is one of the most popular social media platforms today, boasting over 1 billion active users worldwide. The app has evolved significantly since its launch in 2010, introducing new features and updates to keep users engaged. One such feature that has become an essential part of Instagram is the swipe function, also known as the Instagram story feature.
In this blog, we will explore the Swipe Instagram feature, its history, how it has evolved over the years, and how to add a swipe-up link on Instagram.
What Is An Instagram Swipe-Up Function?
The swipe function on Instagram was first introduced in August 2016 and is also known as Instagram Stories. It allows users to post photos or videos that would vanish after 24 hours. The feature is like Snapchat Stories, which has become very popular among users. Instagram's introduction of Stories was seen as a direct competition to Snapchat and a way to remain relevant in the ever-changing social media landscape.
Initially, the swipe function on Instagram was limited to photos and videos, with users being able to add text, stickers, and filters to their Stories. However, over the years, Instagram has introduced several new features to the swipe function, making it even more engaging for users. For instance, users can now add music to their Stories, making them more entertaining and engaging. Instagram has also introduced the ability to add polls, questions, and quizzes to Stories, making it an excellent way for users to interact with their followers.
The Updates Of Instagram Swipe Up:
One of the most significant updates to the swipe Instagram function was the introduction of Instagram Reels in August 2020. Reels are short-form videos that can be up to 60 seconds long and can be shared on the user's profile or in the Explore section of the app. With Reels, users can create short, entertaining videos that can go viral, making them an excellent way for creators to gain followers and improve their reach.
Another significant update to the swipe function on Instagram was the introduction of Instagram Live in November 2016. Instagram Live allows users to broadcast live videos to their followers, enabling them to interact with their audience in real time. With Instagram Live, users can answer questions, share behind-the-scenes content, or chat with their followers. Instagram has also introduced the ability to go live with other users, making it an excellent way for creators to collaborate and reach a broader audience.
One of the most popular ways the swipe function on Instagram is using through sponsored content. Brands and advertisers often collaborate with influencers and creators to create sponsored content that shares on the creator's profile or Stories. With the swipe function, brands can create engaging content that is both entertaining and informative, making it a perfect way to promote their products or services.
The swipe function on Instagram has become an integral part of the platform, with over 500 million users now using Instagram Stories daily.
The feature has evolved significantly over the entire years, with Instagram introducing several new features to keep users engaged. From photos and videos to Reels and Live, the swipe function has become an excellent way for users to create and share content that both engages and entertain.
How To Add A Swipe-Up Link To Instagram?
These three steps can allow its users to add swipe links easily for Instagram stories viewer;
Step1: Start your Instagram story:
Start your Instagram story as you usually would, either uploading an image or video or accomplishing it instantly in the Instagram app.
Step2: Click the link button:
Tap on the link icon at the top of the screen. A new screen will reach up so you can add your link. Type in the URL and tap Done. Now you should see that the image or video link with the hyperlink icon in the top right corner of the screen should be white.
Step3: Add call-to-action:
Once you have added your link, it is time to add a call-to-action. Most creators use a GIF or text like “swipe up” to let viewers know they can swipe up and take action.
You can also watch: How To Auto Follow Users On Instagram Using Socinator
Conclusion:
In conclusion, the swipe function on Instagram has come a long way since its introduction in 2016. From a simple photo and video-sharing feature, it has evolved into a powerful tool for creators and influencers to engage with their followers and promote their brands. With the introduction of Reels, Live, and sponsored content, the Instagram swipe-up function has become an essential part of the Instagram experience. As Instagram continues to evolve, we can expect to see even more updates and features to the swipe function, making it an even more engaging and exciting way for users to share their stories.
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