Pinterest is a unique platform with an impressive business model that differentiates it from other photo-sharing websites. Rather than having users share photos directly with friends, users curate personal pinboards of existing photographs uploaded by friends, strangers, and companies.
Some marketers assume that Pinterest isn’t worth the effort because of its size. But it is just a sliver of the audience that platforms like Facebook (2.3 billion users), YouTube (1.9 billion), or Instagram (1 billion).
Let’s go to little deep and know what is Pinterest;
Pins: When a user saves something they’ve found on Pinterest or the web, it becomes a “pin.” Each pin is attached to the source via a link. Thus, linking your Pinterest content to your website can produce significant referral traffic.
Boards: Boards help Pinterest users to keep their pins organized. When a pin saves, users can choose the board they want to pin it on. You’ll also make boards with interesting pinned images and graphics with your Pinterest business account. Pinners can follow your entire account or a specific board they like.
After knowing the meaning of Pinterest, let us go to learn about Pinterest marketing and how to use Pinterest marketing tool for business.
What is Pinterest Marketing?
97% of Pinterest searches are unbranded. It means that when surfing on Pinterest, consumers do not search for a specific brand name.
It is something to bear in mind when include how Pinners behave. Such a high percentage of unbranded research suggests that Pinterest users are on the network to find motivation and new ideas.
How to use Pinterest marketing tool?
These strategies represent ways to add Pinterest to your more extraordinary marketing efforts. Here are a few benefits of using Pinterest for marketing.
Share Creative and meaningful content:
Pinterest is the first and best website for transferring pictures, videos and exciting ideas. To succeed on Pinterest, you must create and share visually pleasing and engaging pins. Great pins are generally vertical and show the use of development or services. According to Pinterest, the most successful hooks catch people’s attention and make them want to learn more.
Build community:
Online communities get together like-minded people and serve as helpful corners for businesses. With the help of the Pinterest community, you can count on your followers and fans to interact with your boards, expand your content, and drive traffic to your website.
Drive website traffic
Pinterest, unlike Instagram, allows you to link your visual content to another website — your website. This feature will enable you to share written and visual content and direct users to your website. It is a powerful addition to your marketing as it can boost online sales. Many brands use Pinterest to show product images or brand logos while sharing content.
What are the Pinterest Marketing tool and their uses?
Pinterest Marketing tool help you reach your target audience and engage users on Pinterest. There are three major types of resources to help you accomplish this — account management tools, image design, and creation tools, and follower count and community growth tools.
Here are some popular social media and Pinterest management tools include:
Social media management tool:
Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, before posting it.
Socinator:
With the help of socinator control panel, you can plan, make boards, and publish directly on Pinterest. It’s easier to contact a larger audience, save time, and encourage your audience to buy your products on Pinterest.
Hootsuite:
Hootsuite allows you to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
Buffer:
It is one of the social media automation tools that allow users to connect with their Pinterest accounts. After the connection, you can easily upload your URL, photos, and videos. Buffer helps to schedule the pins in advance.
You can also watch: How To Auto Follow Users On Pinterest Using Socinator
Conclusion:
Pinterest is a virtual online platform for engagement and shares. It has a dynamic and active user exploration for individual contexts and is ready to purchase if you use Pinterest’s complete package of features. Hope this article will give more knowledge about the Pinterest marketing tool.
Comments